Lakoff metaphors6/26/2023 ![]() ![]() We have found that such principles are often metaphoric in nature and involve understanding one kind of experience in terms of another kind of experience – this suggests that understanding takes place in terms of entire domains of experience and not in terms of isolated concepts The general principles involve whole systems of concepts rather than individual words or individual concepts. We view language as providing data that can lead to general principles of understanding. We are concerned primarily with how people understand their experiences. ![]() ![]() We tend to conceptualize the nonphysical in terms of the physical – that is we conceptualize the less clearly delineated in terms of the more clearly delineated Metaphor is principally a way of conceiving of one thing in terms of another, and its primary function is understanding. ![]()
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